About Us

Built on Purpose. Driven by People.

At HUB, we believe business is more than profit — it’s about purpose, relationships, and impact.
We exist to connect entrepreneurs, foster growth, and build a movement that uplifts and empowers.

Our Story

Founded by Oriana Higuera and Kata Pacheco, HUB was born from a shared vision: to create a space where entrepreneurs feel supported, connected, and empowered. What began as a few intentional conversations has evolved into a vibrant ecosystem of growth, faith, and collaboration.

Over time, HUB has become more than a space — it’s a living movement. Each encounter, event, and conversation is designed to spark transformation, align purpose, and remind every entrepreneur that they don’t have to walk alone. Our community grows stronger with every connection made and every dream reignited.

When people connect with purpose, transformation happens.

Oriana Higuera and Kata Pacheco

Faith. Action. Community. That’s how we build the future.

Mission

To empower entrepreneurs and small business owners by fostering meaningful connections, providing growth opportunities, and creating collaborative spaces that drive sustainable success.

Vision

To be the leading hub for entrepreneurial connection, empowerment, and growth — where small business owners find the community and inspiration to turn their dreams into reality.

Values

  • Faith & Purpose – Guided by divine alignment and higher meaning.t
  • Integrity – We lead with truth and transparency.
  • Collaboration – Together, we go further.
  • Excellence – We pursue greatness in all we do.
  • Empowerment – Knowledge + confidence = transformation.
  • Service & Generosity – We rise by lifting others.
  • Joy & Gratitude – Because business should also be celebration.